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#TurnABlindEyeKills

It's all start with you

A Domestic Violence Awareness campaign to to urge people in participating in preventing and stopping domestic violence, not just a few responsible parties. So people would not afraid to speak up and call out domestic violence behavior.

Big Idea

Tone and Manner

Theme

Direct and Disturbing

Black and white with one color pop (focusing on one color)

Concept

Pain and Agony

1st Sketches Idea

Design Advocacy-01.png
Design Advocacy-03.png
Design Advocacy-02.png
Design Advocacy-04.png

Target Audience

Demographic​

  • Age : 18-35 years old

  • Gender : Men & Women

  • Geographic : Urban & Suburban

  • Social Status : Working class and lower middle socio-economic classes

Psycographic

  • Kind and helpful person

  • Sympathetic 

  • Activists

  • Hates violence

  • A person who has the desire to make changes in society

Sketches Progress

#TurnABlindEyesKills 1.png
#TurnABlindEyesKills 2.png
#TurnABlindEyesKills 3.png

Final Artwork

SPeak uo 3-03.png
MINE 2-02.jpg
SPeak up mock up-03.png
Subway Poster Mockup.png

Every artwork is designed with full thought and passion. All right reserve to RO DSGN. © 2023

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